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3 Ps of Marketing that cover the WHY, the WHAT, the HOW

With all the complexities & complications of marketing, it simply comes down to 3 simple Ps that cover the WHY, the WHAT, the HOW:

1. Purpose - The WHY behind your existence

2. Promise - The manifestation of that purpose

3. Product - The delivery of that promise

The closer 1 is with 2 and 2 is with 3 - the stronger will be the relationship with your customers

The further apart these are, the higher likelihood for a customer to churn

The product alone isn’t the only reason for churn, it’s the gap between the promise and the product that causes churn

Connect the dots across the 3Ps - it organically brings marketing, product, engineering, sales together

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