3 Ps of Marketing that cover the WHY, the WHAT, the HOW

#marketing #growth #purposedriven


With all the complexities & complications of marketing, it simply comes down to 3 simple Ps that cover the WHY, the WHAT, the HOW:


1. Purpose - The WHY behind your existence


2. Promise - The manifestation of that purpose


3. Product - The delivery of that promise


The closer 1 is with 2 and 2 is with 3 - the stronger will be the relationship with your customers


The further apart these are, the higher likelihood for a customer to churn


The product alone isn’t the only reason for churn, it’s the gap between the promise and the product that causes churn


Connect the dots across the 3Ps - it organically brings marketing, product, engineering, sales together



4 views0 comments

Recent Posts

See All