Simplify Paid Search Campaign Management
Campaigns Management across search engines including Google, Bing and Yahoo
Bidding strategy to improve target KPIs: conversion rate, volume, and ad position
Initial Account Setup or Review of existing account
Keyword research and Selection using various keyword intelligence services offered by Google & Bing
Implement re-marketing for search (RLSA) and Dynamic Search Ad (DSA) campaigns
Regular PPC Management, Campaign monitoring and improvements. Competitive analysis.
Ad copy Creation aligned with brand messaging. A/B testing of Ad copy messaging & landing pages
Suggestions to Optimize Landing Pages. Conversion Tracking and Seasonal, promotional campaigns
Strong focus on negatives, ad extensions (sitelinks, callouts, locations, calls, seller ratings and consumer ratings)
Additional SEM Services
Click Fraud Monitoring
We monitor, prevent and report users who repeatedly click on your ad to generate false clicks that eat into your marketing budget rather than generate leads.
We deliver ads to web sites, portals and social media sites that are directly related to the content being viewed, helping ensure that the right audience gets your message.
Conversion Path Analysis
We quantify the effectiveness of your users’ experience through analysis of key interactions they’re having with your site.
Paid Search Advertising Audit
We methodically analyze the effectiveness of your existing search campaigns to find ways to reduce costs and increase efficiency.
Search Analytics Consulting
We interpret your search analytics results into recommendations you can take action on—and benefit from.
Landing Page Consultation
We create online destinations that create an instant connection with your customers and in turn generate interest and conversions.